Mountains Beyond Mountains Essays Answer each of the following Essay - 1

Mountains Beyond Mountains Essays Answer each of the following questions from the course readings - Essay Example ral reaction because now the place (Haiti) had become part of his life as if seen from the angle of W Curve of Cultural Change, one can realize that Paul Farmer had absorbed the cultural shock and then able to adjust himself. He had been with the conflicts like poverty and poor health of the Haitians that he had to fight with and he adapted himself to integrate with the people and the place that made it quite hard for him to leave the place at the end. Anyone may have the similar feeling like when one visits a tourist resort for a period and while returning back he/she feels obliged to that place though one is returning to his own home. Kidder briefs the readers about Paul Farmer that he used to meet with different people around him and he liked to socialize with the people of diverse backgrounds. His ways to interact with variety of people helped him to know more about the problems and perspectives of different people about the ongoing issues like poverty and health. He did not usually sleep for more than four hours a day and kept his doors opened all the time for the suffering people. He allowed everyone to talk to him and his words left positive impact on them. His ways of interaction and communication were significant to judge the people in relation to their worries and then he endeavored with all energy to heal them accordingly. Such a diverse connectivity with the people let him understand better about how to deal with the intense situations and how to have an improved health system even during his absence. His methods can be adopted to improve understanding with humans and to have better skills of applied co mmunication. The proverb â€Å"mountains beyond mountains† has several interpretations at Haiti. Usually it is taken as there are several opportunities and another is that there are many obstacles that one you overcome to only see a clear view of another obstacle. Haiti has been the worst place in the western world in context of poverty and poor health

Vietnam War Essay Example | Topics and Well Written Essays - 500 words

Vietnam War - Essay Example Between the years 1950 to 1965, a series of steps were taken by the United States, which resulted in the incremental entrance of the United States in the Vietnam War. ** A number of efforts have been made to understand and evaluate the causes and grounds of the commencement of Vietnam War, which has yet not been clearly defined. One of the reasons of this confusion is the numerous starting dates of the Vietnam War, which perplex the exact entrance of the United States into the war, and thus, the basic cause of the Vietnam War, which engulfed millions of lives and deteriorated thousands of homes in the country. (Friedman, pp. 49-56) Mainly, it has been observed that Vietnam confronted the opposition of every president that came on the seat in the United States, which has not allow the soothing of war conditions in the Vietnam. Secondly, the communism was not accepted by any of the presidency. In other words, the political leaders of the foreign powers considered the communism as the enemy of everything, and thus, Vietnam confronted a lot of criticism and opposition from the United States government. At some places, an infectious ailment was related w ith the communism by some of the major political leaders of that time. In the year 1949, when the China was influenced with the power of the Communist Party, it was felt by the American leaders that the next Asian domino would be the Vietnam. Thus, one of the causes of the American assistance to the French administration and the French Corps was the fear that was felt by the American leaders, and especially, the American President at that time. (Friedman, pp. 23-27) The Vietnam conflict was encouraged and supported by most of the U.S. presidents, but in bits. This results in the creation of a disinterest against the withdrawal from the conflict region. It was believed by the

Strategic change management of British American Tobacco

Strategic change management of British American Tobacco British America Tobacco (BAT) was formed over 100 years ago, as a joint venture between the UKs Imperial Tobacco Company and the American Tobacco Company in a bid to end an intense trade war. James Buck Duke founder of America Tobacco Company became the first chairman. Despite deriving its name from the home bases of its two founding companies, British American Tobacco was established to trade outside both the UK and the USA; the two companies  will not  trade in each others domestic markets and acquire the right to use each others brands and trade marks in their own territory. The early period of the company formation saw a lot of expansion, consolidation, merging and de-merging until resent past when the 1902 agreement was revocated and BAT gains exclusive rights of is original brands. The company vision to achieve leadership of the global tobacco will be based on Growth, Productivity, Responsibility and building a Winning Organization. (BAT, 2008) PRODUCTS OVERVIEW Cigarettes; This account for about 95 per cent of the company product Smokeless snus; Swedish-style snus is a form of tobacco that isnt smoked, usually placed under the lip, chewed or in the nostrils. It is reported to be much less harmful than cigarettes. Cigars; British American Tobacco produces wide range of various shapes, strength and flavors. Roll-your-own; the oldest form of smoking sometimes referred to as hand-rolling tobacco or fine cut. Pipe tobacco; is aged, A pipe like tube for smoking tobacco. Global Drive Brands: Dunhill, Kent, Lucky Strike and Pall Mall are marks. International brands Rothmans, Kool, Benson and Hedges, 555, Peter Stuyvesant and John Player Gold Leaf. The company is also improving the sales of Vogue and Viceroy. MARKETING STRATEGY Strategic management for most organization is a way of thinking and a term used in everyday conversation. A market generally is made up of sellers/producers/suppliers of Products/ services and buyers of these products/ services. Key to this exchange between buyers and sellers is the concept of needs and wants which marketers must strive to satisfy. Marketing is all about getting the right products and services to customers who want/need them. Strategy is looks into the future then develops and implements the plans that will drive the organization in the right direction; it presents the broad marketing approach to meet the marketing plan objectives. The marketing planning should be aimed towards designing marketing strategies that are efficient, effective, flexible and adaptable. According to (Brassington and Pettitt 2000), marketing strategy cannot be design in isolation, it has to include the objectives of the organization and take into consideration other strategies of the organiza tion. Competition British America Tobacco faces competition from many international and local players in the industry. Notable among them are; Imperial Group, Gallaher limited, Tltria, Japan tobacco, Altadis. They all compete in sharing the Global volume. Marketing Three stages of marketing techniques 5Ps (Adapted from the Times 100) Market research enables the organization to identify the most appropriate marketing mix for effective promotion. (The times 100) Successful marketing is the bedrock of growth for any fast moving consumer goods business. The company strategy to build its Organization. Growth, according to Marketing Director, Jimmi Rembiszewski does not mean increasing the number of smokers rather it means increasing the company share of those adult who have chosen to smoke there by increasing the value of share. Marketing in many businesses is based on the fundamental 5 Ps:   product, price, packaging, promotion and place.   For BAT, promotion is now much more limited and very carefully controlled due to increasing regulations. Product Product value and quality are high on company agenda. The company first Chairman once said to achieve success there need to be a quality product and right people. BAT also offers consumers smokeless Swedish-style snus, considered to be less harmful than cigarette. Price Pricing is one of the most important marketing strategies employed by tobacco companies all over the world. The rise of America Tobacco Company was largely due to aggressive pricing strategies used by James Duke led to the rise of American Tobacco Company, this was made possible by the cost advantages derived. This forced competitors to join him or leave the market. (Chaloupka et al, 2002) BAT is prided for quality, choice of flavors, diversified, segmented global brands at the super premium, premium, mid-price and value-for-money price points. Promotion Tobacco companies all over the world use myriad activities to promote their products. Laws governing tobacco brand advertising mean that promotion now has far less relevance than the other 4 Ps, and that mass media promotion is going or gone. As traditional marketing avenues have closed, tobacco industries now use other marketing strategies. One such strategy is the use of advertainment, possibly derived from two words advertisement and entertainment. This is a way of trying to link brand image to an entertainment event. Some of the Activities use by tobacco companies to promote their products includes: Event sponsorship For many years Tobacco companies have been using event sponsorships to promote their products, by sponsoring an event, a brand ties that events image to its own. While the parameters within which they can pursue this strategy are narrowing due to legislation, tobacco marketers continue to find ways to make connections between the images of events and the images of their products. Bars and Clubs Tobacco companies host high concerts and budget parties, which target a particular group. Tobacco products posters and signs are also used to promote the bars. Direct Mail Advertisement / Direct Marketing Tobacco marketing has in recent past shifted from traditional method of advertising to developing relationships with individual customers. (Anderson, et al). A major element of direct marketing is direct mail targeted to individuals on tobacco companies extensive mailing lists. Direct mail was found to be a major distribution channel for coupons, sweepstakes offers, brand-loyalty program catalogs and event sponsorship notice. (Delnevo, et al 2004). Point Of Sale Advertisement Advertising at the point of sale remains a major component of tobacco marketing. Places where cigarettes are sold are packed with promotional messages. Companies compete for trademark presence and best shelf space. Successful retailers are also rewarded sometimes. (Physicians for a smoke-free Canada 2002). Other methods commonly use by tobacco companies include; distribution of Giveaways and Print ads at events. Place The target group must be aware of the existence and availability, should never be out of stock and be at the right outlet. SWOT Analysis This part depicts opportunities and threats faced by BAT caused by the external environment Strengths The Community and BAT: à ¢Ã¢â€š ¬Ã‚ ¢ worlds second largest quoted tobacco group by global market share, with brands sold in more than 180 markets . à ¢Ã¢â€š ¬Ã‚ ¢ products released under an open-source license meaning it is free to acquire and distribute à ¢Ã¢â€š ¬Ã‚ ¢ the licensing structure means can benefit from Community involvement à ¢Ã¢â€š ¬Ã‚ ¢ Global tobacco market with largest market in china where around 2,100 billion cigarettes are consumed by about 350 million smokers annually development team and other support for the Community and products à ¢Ã¢â€š ¬Ã‚ ¢ A very broad geographic base, well placed to meet the changing environment à ¢Ã¢â€š ¬Ã‚ ¢ Portfolio of some 300 brands based on distinct must-win consumer segments à ¢Ã¢â€š ¬Ã‚ ¢ 47 cigarette factories in 40 countries à ¢Ã¢â€š ¬Ã‚ ¢ providing farmers with a welcome alternative crop.   In many cases, it provides a higher income than any other smallholder crop.   It integrates well into environmentally friendly crop rotations, benefiting subsequent crops like maize. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢ Tobacco consumption poses real risks to health, à ¢Ã¢â€š ¬Ã‚ ¢ illicit tobacco trade à ¢Ã¢â€š ¬Ã‚ ¢ Inability to totally eliminate non target group à ¢Ã¢â€š ¬Ã‚ ¢ Child Labour in Tobacco Growing à ¢Ã¢â€š ¬Ã‚ ¢ black market driven by ever higher taxes, à ¢Ã¢â€š ¬Ã‚ ¢ Weak criminal penalties, poor border controls, low arrest rates à ¢Ã¢â€š ¬Ã‚ ¢ Non-Compliance Strategy e.g. selling in unlicensed establishment Opportunities à ¢Ã¢â€š ¬Ã‚ ¢ Delivering innovations and refinements to our products across leaf blends, finer cut tobacco, new filters, new formats such as slimmer products and improved tastes in segments such as menthol. à ¢Ã¢â€š ¬Ã‚ ¢Able to innovate constantly à ¢Ã¢â€š ¬Ã‚ ¢ Over 100 countries grow tobacco à ¢Ã¢â€š ¬Ã‚ ¢Largest leaf supply chain having no match in the industry of tobacco à ¢Ã¢â€š ¬Ã‚ ¢ This industry is possessed with the ability to rescuing itself for a long term Threats à ¢Ã¢â€š ¬Ã‚ ¢ Price competition in tobacco industry can be fierce.   à ¢Ã¢â€š ¬Ã‚ ¢ the presence of many brands products in the marketplace à ¢Ã¢â€š ¬Ã‚ ¢ the open-source license regime means anyone can re-brand and redistribute under new name à ¢Ã¢â€š ¬Ã‚ ¢ Laws governing tobacco brand advertising and company restrictions à ¢Ã¢â€š ¬Ã‚ ¢ Counterfeiting à ¢Ã¢â€š ¬Ã‚ ¢ Smoking and health litigation (third party reimbursement, class action, individual action) The success of marketing activity should be monitored. General criticisms Tobacco use has been found to be harmful and addictive product that has huge health and economic impact for the users and passive users. It was found to be a single most preventable cause of morbidity and mortality in most developed nations and addiction is one of the greatest threats facing young people (British Columbia Ministry of Health Services, 2003) Tobacco use has huge economic, social and environmental consequences. Some of which are highlighted in the table below: Direct Health Social economic Environmental Disability Reduced productivity Fire damage Premature death Worker absenteeism Liters from cigarette buts Lost income due to premature death direct health care costs Studies also found a link between advertising and promotions and encouraging adolescents to initiate smoking, and that point-of-sale advertising influences youths intentions to smoke in the future (Chaloupka et al, 2007). RECOMMENDATION AND CONCLUSSION Several studies have found tobacco product to be harmful to health with enormous economic and incalculable social impact. Reducing its use has also been found to improved general health and wellness. Government has always been torn between forfeiting a large sum derived from Tobacco industry through tax and job creation, and listening to the voice of experts who are determine to see that tobacco usage is banned. Tobacco companies all over the world use all sort of tactics, including lobbying, campaigns aim at health improvement, looking for allies to ensure they have a free market. It is identified in this report that à ¢Ã¢â€š ¬Ã‚ ¢ Tobacco industries will use any means of publicity to reach their target group à ¢Ã¢â€š ¬Ã‚ ¢ increasing global share value (profit) and tax are key strategic elements defining battlefield for the industry à ¢Ã¢â€š ¬Ã‚ ¢ Costs and impacts of smoking are misinterpreted, and Tobacco companies will always found allies in stakeholders (Ross 2008)) This report suggests that any form of advertisement or promotion that has a large percentage of spilling over to non target group should be restricted e.g. point-of-sale advertisement. Authorities should put more effort in helping people to quit and protect passive smokers. There should be a clear definition of where smoking is allowed or not, it is not uncommon to see smokers smoking at bus stop or on the street. More research needs to be done on the effect of Nicotine, main component of tobacco products. Where products are found to be extremely harmful, companies should be mandated to withdraw such products.

An Essay on The Landlady by Roald Dahl -- The Landlady by Roald Dahl

The Landlady by Roald Dahl In the short story â€Å"The Landlady,† Roald Dahl’s use of foreshadowing prepared readers well for the end of the story. He used hints such as describing the outside of the bed and breakfast, giving details of the entry and the bedroom, and also telling the readers about the living room. To begin, Dahl used the outside of the bed and breakfast as a use of foreshadowing. The sign was described to be distinctive. It was portrayed to be luring the boy inside. Dahl used the opening of the door as a hint also. He explained that the woman debouched the door open, which would foreshadow that she was abnormal. The woman also had cheap rent at her bed and breakfast. This would draw potential customers in for her awkward ...

Health Reform Essay

The American Medical Association (AMA) has been a supporter of the Affordable Care Act. This health reform has given coverage to over 30 million Americans (AMA). â€Å"We continue to support the health reform law as an important first step in covering the uninsured and transforming our health care system, and we are working hard to make improvements in the law for patients and physicians,† said Dr. Jeremy A. Lazarus, incoming president of the AMA (AMA). Physicians have asked why the AMA has supported the health care reform bill so early is the process. Dr. James Rohack, the president of the AMA, has stated â€Å"there are several sensible reasons for this strategy: †¢The original bill contained a core set of high-priority provisions that our organization has long supported; †¢Bill sponsors were not likely to maintain the $230+ billion investment in Medicare physician spending if we did not register support for the bill (hospitals, the home health sector, Medicare Ad vantage plans and pharmaceutical companies are all facing cuts in the tens and hundreds of billions of dollars); and †¢As early supporters, we are well positioned to help shape revisions to this bill, as well as the final legislation that will ultimately be presented to the President.† The AMA is working with Congress and Administrators to ensure the best outcome for patients and physicians. This reform has promised goals that the AMA is working on to make sure they are achieved. These goals are as stated by the House of Represantives, †¢Extending coverage to the uninsured †¢Making investments in the physician workforce †¢Providing long-term relief from Medicare’s flawed physician payment formula †¢Increasing the nation’s focus on preventive care and wellness initiatives †¢Simplifying administrative burdens for patients and physicians Although working to ensure these goals are met, this organization also has three other goals they are working to achieve. These goals are 1) Eliminate IPAB, 2) Replace SGR, and 3) Enact MLR. (AMA). The AMA is fighting to eliminate cuts to physicians and providers. They want to achieve a new system of payment. With this new system physicians can be rewarded for the care they provide. (AMA). Goal three has the AMA fighting to fix the liability system for patients and physicians. (AMA). In time, the Affordable Care Act bill will be worked out to where it will run smoothly. During this process the AMA will ensure that the legislative process will continue to better health care for Americans. References Rohack, J. (2009, July). AMA Comments On Health Care Reform Position. In Clinical & Practice management. Retrieved February 10, 2013, from www.acep.org The Affordable Care Act: An Important First Step. (2012). In Advocacy. Retrieved February 10, 2013, from www.ama-assn.org japsen, b. (2012, June 14). The AMA, A Key Backer of Obamacare, Looks to Reboot. Retrieved February 10, 2013, from www.forbes.com

Essay on Eating Locally

Why We Should Eat Locally It isn’t any secret that the United States is in a state of relatively bad health, but most Americans aren’t entirely aware of the overall global and personal impact of the way we eat. By corporatizing the distribution of almost all of our food resources, we are increasingly contributing to global destruction with every food item we purchase. Barbara Kingsolver, American author and expert in biology, asserts, â€Å"Each food item in a typical U. S. meal has traveled an average of 1,500 miles. If every U. S. itizen ate just one meal a week composed of locally and organically raised meats and produce, we would reduce our country's oil consumption by over 1. 1 million barrels of oil every week. † The impact of our eating habits is astounding. The way we distribute food lends itself to the destruction of our planet and resources, the widening gap between the rich and poor, uncertainty about food quality, and most importantly the health of ou r citizens. By consuming more local foods, we can stimulate our communities, conserve energy and achieve better health for our country as a whole.The safety of what we eat is the number one concern among those who worry about factory-produced food. In order to produce as much product as possible, factory animals are pumped full of hormones and antibiotics. Likewise, our fruits and vegetables are genetically modified and sprayed with insecticides. These chemicals have detrimental effects on our health and are ruining our food for no reason other than corporate profit. The only way to avoid our exposure to these things is to either buy organic food or buy it locally. Organic foods are the most rapidly growing segment of our food industry, doubling in growth every few years (Ikerd).Unfortunately, Organic food from supermarkets is just another big business which contributes to eliminating earth resources and often misleads consumers with its claims. If more people began eating locally, we would decrease the resources we use for transportation and completely eliminate our uncertainty about where our food comes from and what’s in it. Another reason to support local farms is that it would stimulate local economies and increase our personal responsibility in the world. Instead of shipping our jobs off to corporate farms, we could create jobs in our own ackyard. Not only would we be able to create jobs, but overall sustainability in our local communities. Today, farmers only get about 20% of the money for their products because the rest is spent on transportation and packaging (Muren). If we ate locally, farmers would begin to earn the true value of their products and eliminate the need for a middle man. John Ikerd, professor of Agriculture at the University of Missouri, argues that people who buy their food from local farms are also more likely to shop locally for other items, further stimulating local economy.Like all changes, the industrialization of our food came about one farmer at a time. In the same way, the road to change begins with each individual consumer (Ikerd). If Americans begin purchasing their fruits, vegetables, meat and dairy products from local farms, our country can move toward better overall health, economic sustainability, and decrease our contribution to the destruction of the planet. If we want to begin solving the biggest problems in our society, a good way to start would be to focus on and perfect how we obtain of one of our most basic needs, food.