Multi-Denominational and a Multicultural Congregation free essay sample

A discussion on the difficulty in and the reasons for creating a multi-denominational and a multicultural congregation. This paper examines the difficulties in creating a multi-denominational and multicultural congregation. The author lists the major factors for creating such a congregation and provides an historical overview of Pentecostal, Christian, Caucasian and African-American, Roman Catholic, and Messianic congregation to support his opinion. Creating a truly multi-denominational, multicultural, congregation from the ground up is a difficult challenge. Part of this has to do with the fact that historically, a cultures identity gets lost in the loss of ritual and community. A charismatic congregation seems to have the most open forum for spiritual expression it allows for a good foundation for which to build a healthy non-restrictive congregation due to the fact that its doctrines and practices allow for the individual take part in an individuals own representation of worship. Thirdly, some of its philosophies are very widely excepted, and easily translatable between denominations, religions, and cultures. We will write a custom essay sample on Multi-Denominational and a Multicultural Congregation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, charismatic congregations alone do not foster multicultural fortitude. Along with the good foundation of charismatic ideals, there needs to be an active and dynamic set of standards to foster and nurture this sense of multicultural congruency within the congregation. In defining some of these ideas, as well as exploring the history of effective multicultural denominations and observing some the culture in these congregations, in particular Roman Catholicism, Pentecostal, in particular congregations with primarily Baltic Russian and African-American background, and Messianic Judaism, correlations can be made as to effective ideals, practices and doctrines for a charismatic multicultural congregation.

TMM USA Inc

TMM USA Inc 1) As Doug Friesen, what would you do to address the seat problem? Where would you focus your attention and solution efforts?Doug Friesen and his team is witnessing severe problem related to rear seats provided by Kentucky Framed Seats(KFS) after the plant started manufacturing Camry wagon models from March 1992. It has been observed that most of the issues are from the supplier's end and relatively insignificant errors are from the Toyota Motor Manufacturing(TMM) plant in USA. Some of the major problems were Missing Bolsters, Gap in rear seat etc. As per Exhibit 7, defects per vehicle have reduced significantly post Oct '91and in fact is well within the goal/target in the month of February and March 1992. But, in April '92 the seat defects surpasses the limit once again. It coincides with TMM's plan to produce and become sole source of Camry wagons to North America, Europe, Japan and Middle-East.1986 Toyota Camry photographed in USA. Category:To...Exhibit 10(Andon Pulls at Left-Hand Side Seat Installation) indicates significantly high number of Andon Pulls in First Shift of Rear seat installation station compared to 2nd Shift.Doug Friesen should work towards finding solution to three issues: (1) Drop of quality seats with KFS and 2) Identify reason for variance in andon pulls of first and second shift (3) Delay in replenishment of replacement seats from KFS once the problem is identified in clinic area .As Doug Friesen, we(group L2) would first try to identify process constraints and concerns related to upgrading the facility and process capability of KFS to manage new and greater mix of variety of seats to be produced for new models. From the case, we understand that when KFS first started supplying seats in 1986, it had a tough time to learn and cope with requirements at par with TMC's Japanese seat...

Using Java Naming Conventions

Using Java Naming Conventions A naming convention is a rule to follow as you decide what to name your identifiers (e.g. class, package, variable, method, etc.). Why Use Naming Conventions? Different Java programmers can have different styles and approaches to the way they program. By using standard Java naming conventions they make their code easier to read for themselves and for other programmers. Readability of Java code is important because it means less time is spent trying to figure out what the code does, leaving more time to fix or modify it. To illustrate the point its worth mentioning that most software companies will have a document that outlines the naming conventions they want their programmers to follow. A new programmer who becomes familiar with those rules will be able to understand code written by a programmer who might have left the company many years beforehand. Picking a Name for Your Identifier When choosing a name for an identifier, make sure its meaningful. For instance, if your program deals with customer accounts then choose names that make sense for dealing with customers and their accounts (e.g., customerName, accountDetails). Dont worry about the length of the name. A longer name that sums up the identifier perfectly is preferable to a shorter name that might be quick to type but ambiguous. A Few Words About Cases Using the right letter case is the key to following a naming convention: Lowercase is where all the letters in a word are written without any capitalization (e.g., while, if, mypackage).Uppercase is where all the letters in a word are written in capitals. When there are more than two words in the name use underscores to separate them (e.g., MAX_HOURS, FIRST_DAY_OF_WEEK).CamelCase (also known as Upper CamelCase) is where each new word begins with a capital letter (e.g., CamelCase, CustomerAccount, PlayingCard).Mixed case (also known as Lower CamelCase) is the same as CamelCase except the first letter of the name is in lowercase (e.g., hasChildren, customerFirstName, customerLastName). Standard Java Naming Conventions The below list outlines the standard Java naming conventions for each identifier type: Packages: Names should be in lowercase. With small projects that only have a few packages its okay to just give them simple (but meaningful!) names: package pokeranalyzer package mycalculator In software companies and large projects where the packages might be imported into other classes, the names will normally be subdivided. Typically this will start with the company domain before being split into layers or features: package com.mycompany.utilities package org.bobscompany.application.userinterface Classes: Names should be in CamelCase. Try to use nouns because a class is normally representing something in the real world: class Customer class Account Interfaces: Names should be in CamelCase. They tend to have a name that describes an operation that a class can do: interface Comparable interface Enumerable Note that some programmers like to distinguish interfaces by beginning the name with an I: interface IComparable interface IEnumerable Methods: Names should be in mixed cas e. Use verbs to describe what the method does: void calculateTax() string getSurname() Variables: Names should be in mixed case. The names should represent what the value of the variable represents: string firstName int orderNumber Only use very short names when the variables are short-lived, such as in for loops: for (int i0; i20;i) {  Ã‚  Ã‚  //i only lives in here } Constants: Names should be in uppercase. static final int DEFAULT_WIDTH static final int MAX_HEIGHT

Religion #4 African American Spirituals Essay Example | Topics and Well Written Essays - 500 words

Religion #4 African American Spirituals - Essay Example The religious life included ring shouts spirituals and chanted sermons. The spirituals in particular resemble an amalgam of evangelical hymns, black traditional songs and black southern folk music. As the spirituals can not be attributed to any specific author, they represent the communal voice of the slaves who trust their faith in God. The call-and-response pattern followed in the spirituals, speaks that there is a dialogue between them and God. This indicates their innermost hopes for spiritual as well as physical freedom. The interpretational meaning of the spirituals is a decoded message for freedom from slavery. The author provides several examples to prove his argument, showing the Biblical connotations that most of the spirituals have. With the spirituals the African Americans are looking for awakening, to keep the faith both in God and in their hopes for freedom at last. In the article Harvey has listed several spirituals, illustrating the direct relationship between the slave who is singing and God. In the example of spirituals a double meaning can be felt. The word â€Å"home† can be interpreted as safe place, however it may also mean â€Å"Heaven†. He aven is the place where everyone is free, thus the meanings of the spirituals is converted to reinforce the dream for a free country. The African American spirituals can be related to other humanitarian course materials such as anthropological, ethnographical and sociological. The emergence of spiritual churches combines purely ethnographic description together with the song texts and other ritual, religious gestures. One of the general questions that anthropology seeks to answer is â€Å"Why people behave the way they do?† So we can relate this anthropological quest and why to explain why African Americans found shelter for their minds and souls in the spirituals. On another note, cultural anthropology studies the beliefs and cultural practices of people.

Metabolic control analysis Essay Example | Topics and Well Written Essays - 500 words

Metabolic control analysis - Essay Example The metabolic control analysis is one way of studying the kinetic behavior of enzymatic systems. Enzyme kinetics is the study of the way enzymes catalyze chemical reactions. Conducting metabolic control analysis helps one understand the effects of properties that particular enzymes posses, and how it affects metabolic fluxes and concentrations. By use of this model, it is possible to tell how changes in enzymatic concentration affect the sensitivity of metabolic variables such as fluxes and metabolic concentrations. Therefore, the metabolic control analysis helps in the calculation of these sensitivities, otherwise known as flux control coefficients of enzymes from their elasticities, or kinetic properties. The procedures used in the calculations are modified to suit the most complex pathway designs. Hence, mathematical procedures have been derived to enable calculation of the effects of the flux control coefficients according to their intensity. All this information is necessary in the understanding of how the enzyme networks functions. It, therefore, becomes possible to predict their reaction to any disturbance out of the norm, such as environmental disruptions (Heinstra & Geer, 1991). Control coefficients determine the relative change in fluxes and concentrations, which occurs as a response to environmental and genetic changes upon the enzymes. There are various ways in which these coefficients are estimated. One way is the single modulation, which is a simple method, used in cases where only one enzyme is disrupted. Another method is the double modulation. In this method, two steps are employed in the study of a pathway and without knowing the kinetic properties in advance, and then kinetic properties are known after the analysis is conducted. This method is advantageous because the values of the changes do not have to be known in advance. According to the analysis of Acerenza and Cornish-Bowden (1990), this

An Elephant Vanishes Essay Example for Free

An Elephant Vanishes Essay Explain the role of the kitchen in â€Å"Like Water For Chocolate† by Laura Esquivel and â€Å"The Elephant Vanishes† by Murakami. In Like Water for Chocolate by Laura Esquivel, food and the kitchen is a means of expressing a range of human emotions. Like Water for Chocolate opens with its most important central setting, the kitchen. Onion-induced weeping quite literally sweeps the protagonist, Tita, into the world, as she is born in the kitchen, crying, amidst of flood of her mothers tears. Her mother, Mama Elena, is unable to produce milk (due to shock at the recent death of her husband) and Mama Elena gives Tita almost immediately to the house cook, Nacha, who rears the child in the kitchen. Surrounded by the colours, smells, and routines of Nachas kitchen, Tita grows up understanding the world in terms of food. She enjoys her isolation in the domain of the kitchen. â€Å"Thanks to her unusual birth, Tita felt a deep love for the kitchen where she spent most of her life from the day she was born† page 10, paragraph two. The story of Titas entry into the world marks the first fantastical image of Like Water for Chocolate, initiating the reader into the novels magical realism and illustrating the intensity and improbability that characterise the events of the story. The image of Tita flowing into the world in a flood of tears prefigures the sadness and longing that will pervade her life. After Titas birth, the flood of tears dries to leave ten pounds of salt to be collected and used for cooking. The practical attitude with which the characters greet this surreal happening helps to establish the supernatural as an accepted part of the characters lives. â€Å"Nacha swept aside the residue the tears had left on the red stone floor, There was enough salt to fill a ten-pound-sack- it was used for cooking and lasted a long time† page 10, paragraph two. Outside the kitchen, Tita follows the demanding regime that Mama Elena sets for her daughters. Life is full of cooking, cleaning, sewing, and prayer. This routine is interrupted one day by Titas timid announcement that a suitor, Pedro Muzquiz, would like to pay her a visit. Mama Elena greets this announcement with indignation, invoking the De La Garza family tradition that the youngest daughter is to remain unmarried so that she can care for the matriarch in the matriarchs old age. Tita is dismayed by this rigid tradition. Outwardly, she submits to Mama Elenas wishes, but privately she questions the family tradition and maintains her feelings for Pedro. â€Å" you don’t have an opinion Tita and thats all I want to hear about it. For generations, not a single in my family has ever questioned this tradition and no daughter of mine is going to be the one to start† page 15, paragraph 3 This cold hearted appraoch to Titas yearning for marriage is what makes Tita retreat into the safe realm of the ktichen, I think the reason why magic realism was applied to food is because of how universal it is. Whereas music and art only apply to some of us, food is in all of our lives. Since magic realism is all about mixing the magic with what’s real, food is the ideal choice. We’ve all heard of metaphors exaggerating the taste of food, but Laura Esquivel’s descriptions of the effects of food are much more elaborate. It’s so descriptive that sometimes we doubt our ideals of what’s real by reading the effects of the recipes. By using food as the medium the author was able to smoothly meld together the magical and real aspects of each chapter. Her isolated childhood in the kitchen gives Tita an outlook on life different from that of her sisters, Gertrudis and Rosaura, and she comes to develop different ideals for herself as she matures. As a young woman, Tita rebels against the family tradition that confines her to a life without love. Her insistent questioning (even though she does not petition Mama Elena directly) of her lot in life can be identified as one of the feminist impulses in the novel. This refusal to accept an assigned and undesirable social role marks the beginning of Titas path to self-assertion and freedom. Her love for the kitchen and cooking is a rebelious action against her mother, her realm of the kitchen is the only thing that her mother can not control or do, the kitchen is what keeps her sane from the depressing sitution on the other side of the door. it wasn’t easy for a person whose knowledge of life was based on the kitchen to comprehend the outside world. That world was an endless expanse that began atthe door between the kitchen and the rest of the house, whereas everything on the kitchen side of that door, on through the door leading to the patio and the kitchen and herb gardens was completely hers-it was Tita’s realm. † This quotes proves my point above, the kitchen door acts as a safe guard to the oppressive realm of her mother’s. In an Elephant vanishes one of the major themes of the story is the idea of things being out of balance. This theme is introduced when the narrator tells the editor about the importance of unity in kitchen design, as he states, Even the most beautifully designed item dies if it is out of balance with its surroundings. The narrator later emphasizes the importance of balance between a creature and its environment when he talks about witnessing the change in the elephants size in relation to the keepers size. He states that the balance in size between the two has become more equal, because the elephant has shrunk or the keeper has gotten bigger, or both. Following the disappearance of the elephant and the keeper, the narrator again expresses the idea that things around me have lost their proper balance. He is no longer able to take action on his own behalf, as he is haunted by this sense that the urban world is out of balance, and he feels that a kind of natural balance has broken down inside him. The imbalance between Tita’s kitchen and outside the kitchen can relate to the elephant vanishes. Tita fells safe in the kitchen and at peace with the â€Å"old† kitchen keeps her in balance. Related to the theme of imbalance is the difference between appearances and reality. The narrator points out that the article covering the story of the elephants disappearance is strange, because the reporter tries so hard to maintain that the elephant escaped, when the facts indicate that the elephant had to have almost magically vanished. The characters in the story try to maintain an appearance of normality in the face of an event that defies logic, leading to pointless acts that do not address the nature of the situation. The discrepancy between reality and appearances also arises in the narrators job as he basically just goes through the motions, trying to maintain a professional, pragmatic approach although he does not personally believe that a kitchen has to have unity or any of the other maxims his company invokes to sell its products. The narrator finds that he cannot reconcile the differences between appearances and reality, and as he questions his own perceptions, he experiences a sense of disorientation and confusion. Throughout the story, Murakami subtly reveals how the vanishing of the old ways leaves people feeling disoriented and how the new ways of being create a sense of disconnection and unease. This can be said about Mama in â€Å" Like water for chocolate† as she is does not like the idea of Tita marrying . She is scared of modern society perhaps, and is insecure about her future. Mamas death The narrator, for example, performs his job as a public relations executive successfully by espousing the commercial viewpoint that things you cant sell dont count for much. Because in truth he does not necessarily believe this statement, saying it and operating from this pragmatic mode seem to confound the narrator, confusing him about his purpose in life. Like other Murakami characters, he is also a loner, a single person, living alone with no apparent ties to family or friends also this can be said to Mama Elena, she has distanced herself from her loved ones through the death of her grand c hild and of the cruelty committed to Tita . The narrator watches the elephant and the keeper and marvels at their closeness, their special bond. In the wake of the elephants disappearance, the narrator feels despondent, more isolated and alone than ever. As is Tita at the end of the novel after Pedro dies. â€Å" Now it would never again be possible to see that light, because she could no longer feel anything. She would but wander through the shadows for eternity, alone, all alone. †

causes of the great depression Essay -- essays research papers

The Great Depression was a decade of poverty for many United States citizens. Starting in 1929, The Great Depression was a rough time not only for the U.S. but for many other countries. There are many causes for the Depression but the main cause was the combination of the greatly unequal distribution of wealth throughout the 1920's and the extensive stock market speculation(Gusmorino, 1). Other causes were the unsteadiness of the stock market, short signed economic policies, overdependence on mass production, consumer spending, advertising, welfare capitalism, and high tariff. The effect on the country of the imbalance in the economy threw the U.S. into an era of negativity. How did the United States go from the â€Å"roaring twenties† to The Great Depression? It was all based on deflation and the crash of the economy. A good example of uneven distribution of wealth was Henry Ford’s yearly income of $14 billion the same year that the average income was $750. Another contributor to the uneven distribution was the government. Calvin Coolidge favored businesses therefore favoring the wealthy who invested in these businesses. For an economy to function properly, total demand must equal total supply. What happened in the 1920's was an oversupply of goods. This resulted in the middle-class needing more but not being able to afford more while the upper-class didn’t want to buy more goods. Three quarters of the U.S. population spent almost all of their yearly incomes to purchase consum...

The Author to Her Book

Within the poem, â€Å"The Author to Her Book,† Anne Bradstreet uses a complex metaphor to describe her attitude towards one of her works that was published without her permission. Throughout the poem, she compares her anger towards her book to that of an unwanted child. Bradstreet apparently has the attitude of a perfectionist, so she did not think her book was worthy of publication. However, she was able to get it back and make corrections. Although Bradstreet has a negative attitude towards the publication of her book, she does show some signs of satisfaction when the book is returned to her. Throughout the poem, Bradstreet displays her negative attitude through a complex metaphor. The metaphor compares an unwanted child to a book that was published without her permission. She immediately begins the poem by showing her displeasure for her own work. â€Å"Thou ill-formed offspring of my feeble brain. † The metaphor shows a comparison of a malformed child to her piece. She also claims that her book was stolen from her. Being a perfectionist, she did not publish anything that was not perfect. Who after birth did’st by my side remain,/ Til snatched from thence by friends, less wise than true,/ Who thee abroad exposed to public view. † Based on these lines, she claims her friends took her work and published it for all to read. She also states that they were less wise than true. This could possibly mean that she believes that her friends were ignorant in that they did not realize the faults in her work. She then shows some signs of disappointment and possible embarrassment when she states that her errors were there for everyone to see. Where errors were not lessened, all may judge. † Within the first six lines of the poem, Bradstreet disguises her negative attitude through her complex metaphor. When Bradstreet is given a second chance after her book is returned, she has an attitude of satisfaction. After the sixth line, the speaker talks about correcting the â€Å"ill-formed child. † Outside the metaphor, Bradstreet is actually referring to her being given the chance to fix and edit her book. â€Å"At thy return my blushing was not small,/ My rambling brat (in print) should mother call. Almost everyone who has created something has a feeling of attraction and love for it. The same applies for Bradstreet, â€Å"I cast thee by as one unfit for light,/ thy visage was so irksome in my sight;/ Yet being mine own, at length affection would. † After this, she starts to express her hope in correcting her faults within the book. â€Å"Thy blemishes amend, if so I could. † However, being the perfectionist she is, she finds new problems every time she proofreads it. â€Å"I washed thy face, but more defects I saw,/ And rubbing off a spot, still made a flaw. Bradstreet allows herself to become temporarily positive when she tries to â€Å"improve her child’s clothes. † â€Å"Yet still thou run’st more hobbling than is meet;/ In better dress to trim thee was in my mind,/ But nought save homespun cloth in the house I find. † In the last few lines, Bradstreet’s attitude of perfection is completed when she â€Å"lets her child free. â€Å"In this array, ’mongst vulgar may’st thou roam;/ In critics’ hands beware thou dost not come. † â€Å"She claims that she is satisfied to let people read her work and that she does not want it to fall into the critics’ hands. In the second half of the poem, Bradstreet shows her satisfaction with the re-publication of her book. Anne Bradstreet reveals various emotions throughout her poem, â€Å"The Author to Her Book. † Within the first half, she has an extremely negative attitude towards the improper publication of her work. In the last part, however, she expresses satisfaction when she has the opportunity to correct her piece. By using a detailed complex metaphor, Bradstreet is able to demonstrate her complex attitude about her book within the poem. The Author to Her Book In Anne Bradstreet’s poem â€Å"The Author to Her Book† she expresses her attitude of being embarrassed because sees so many flaws and mistakes in her writing, as a parent may see in their child but loving and apologetic because it is her own and she can’t make it better. Bradstreet’s use of the extended metaphor of the book being her offspring expresses her attitudes of embarrassment and love. The first metaphor is of her book to a child, this is the controlling metaphor. The first line: â€Å"Thou ill-formed offspring of my feeble mind. . . † shows distaste for the book but more importantly compares the book to being a child of her own. On line 8, â€Å". . . my rambling brat (in print) should mother call. . . † she shows another view of her writing as a brat and herself as its mother. Finally, the entire last paragraph starting on line 20 â€Å"In critic’s hands . . . thee out the door† she very forwardly expresses that she is the mother of her book. She uses her controlling metaphor to help express her attitudes. Bradstreet’s attitude of embarrassment shows through her words quite vividly. She first talks about being embarrassed on line 7 â€Å"At thy return my blushing was not small. . . She is embarrassed to know people read her book. She didn’t want to have her book sent out but her friends took it from her. â€Å"Till snatched from thence by friends. . . †-line 3. She does not think her â€Å"offspring† is ready to be exposed to the real world. She wants to keep it hidden with her from the world. â€Å"I cast thee by as one unfit for light. . . †- line 9 . Bradstreet’s embarrassment comes from her â€Å"offspring† being â€Å"unfit† for the world to see and the flaws that she sees. Although she is embarrassed by her â€Å"offspring† she also has a love only a mother could have for a child. On line 12 she says â€Å"Yet being mine own. At length affection would thy blemishes amend. . . † She hopes that her love will help her â€Å"offspring† to become something to be proud of. â€Å"I washed thy face but more defects I saw. . . † on line 13. Here Bradstreet is trying her best to fix her â€Å"offspring† and make up to be something it just may not be. Although, she does love her â€Å"offspring† and although she is unhappy with it she soon has no choice but to send it out. â€Å"And for thy Mother, she alas is poor, which caused her thus to send thee out the door†- line 23. At this point she knows that it is not up to her standards but she has no other choice but to send out her â€Å"offspring† to help make her a living. Her attitude of loving shows in trying to do what’s best but she soon realizes that she has what she has. Anne Bradstreet loves her book solely because it is her own, but that may also be why she sees the flaws in it. She only wants to do what’s best for her â€Å"offspring† and tries to accomplish something but only sees more to fix. All throughout her poem, the extended metaphor is repeated, line after line, from the opening to the end, to convey her complex attitude.

Cooking as an Art Form Essay

Food, cooking, and whatever related to these themes are usually considered as an art because food is an everyday item that has a wide meaning for all people. Food can be considered as an art; for example: the decoration of a food, the way a food is constructed in the plates, or even the way many different foods are being mixed in order to create a new food. Sometimes even people consider the arrangement of plates in a table as an art. This is called Table Art. Brillat-Savarin in his book, â€Å"The physiology of taste† states that cooking is the oldest of all arts. He says that Adam was born hungry and even a new born child first looks for become feed by his nurse right after he comes to new world (Physiology of taste, 300). He also believes that cooking and food is the finest art that has had the most influence on humans’ civilization (300). Food is one of the fewest things in whole world that almost everyone becomes satisfied with. When people eat, a kind of satisfaction and pleasure make them happy. And whatever can make a person happy could be considered as an art. Gastronomy is the knowledge and science of whatever related to human’s nourishment (physiology of taste, 51). Savarin believes that Gastronomy is a part of cookery. The way the dishes are adapted and arranged in a table and the way a food is tasted make the food as an art work (physiology of taste, 51). Savarin by his philosophical look explain the joy and sadness that a food can cause by its taste. He says that taste gives us the greatest joy because eating is the only thing which is not followed by regret (physiology of taste, 42). Brillat-Savarin says that the knowledge of Gastronomy is important for everyone. â€Å"There is this special advantage in their gastronomical knowledge, that they attain through it a completely personal note in the way their table is maintained; they are able to supervise up to a certain point the arrangements which they must then entrust to others, and they may even direct them occasionally†. Preparation of food is as much important as the food itself. Only a good cook can prepare a food in its best way and the final product is what everyone would like to try. Brillat-Savarin in his book explains how a skilled cook can make a fish that become an immense source of pleasure. He explains different ways it can be prepared, served in whole, cut in fillets or sliced, whether boiled or fried, cold or hot. And what he believes is that it would be always acceptable (physiology of taste, 91). Sometimes only professional cooks can make an astonishing dish because every one does not have the skill and techniques of preparation of a dish. For example when John Barlow wanted to try the ear part of the pig he found it a little disgusting before he saw the dish but after they prepare his dish he said: â€Å"The culinary art, I guess, often involve artifice. Things are cooked so as to disguise their ugly origins. An oxtail, for example, doesn’t really look like an ox’s tail; it looks brown and glazed and beautiful, like a slow-roasted half-brogue† (Everything but the squeal, 208). Savarin interestingly explains the different usage of sugar in his book and he describes how skillful a man should be in order to mix sugar with different other things to prepare a good product. For instance, sugar mixed with water that is refreshing and healthy, mixed with wine which produces cordials, or mixed with flour and eggs, the result is sponge cakes, muffins, and uncountable delicious pastries which are all the product of skillful cook (physiology of taste, 102 & 103). In the Gourmet’s diary of a foodie, it was so amazing when Chef Dani Garci was making fantastic dishes by some simple ingredients, like: Green and red Gazpacho and Ajo Blanco which are traditional dishes of south Spain. The most significant part is that how they take their times to make these dishes. They are like an art work that an artist put all his time and skill on it to create the best work. It was so amazing when he was making those tomato skins which were frozen in nitrogen. He was using all his skill to make them and coat them with red color. Food and cooking just same as music can inspire people. Usually when people listen to music they like to dance. It is the inspiration of music and brings people together to dance. Food and cooking do the same thing as music does. Gourmands are people who are fond of good eating and Gourmandism has an important effect in our social life. It spreads the spirit of entertainment and friendship which brings together different kinds of people, make a friendly atmosphere that people mingle and melt in to conversation, and vanish the inequalities of position and breeding (physiology of taste, 153). Also it will motivate the host to do his best in order to make the best table for his guests and take care of them. The host uses his knowledge and techniques to please his guests. Brillat-Savarin states,† any preparation which springs from a high intelligence demands explicit praise, and a tactful expression of appreciation must always be made whenever it is plain that there is any attempt to please† (153). Savarin explains the origin of the table in his book and he brings the note that one of the most important and strong laws of human being is to respect for any one with whom one has shared bread and salt. He says that it happens during the meals that languages should have born and perfected (physiology of taste, 182). From the other point of his view, he explains the effect of Truffles and how it inspires humans.â€Å"whosever pronounces the word truffle gives voice to one which awakens erotic and gastronomical dreams equally in the sex that wears skirts and the one that sprouts a beard† (Savarin, 93). Savarin by his explanations believes that truffle is the diamond of the art of cookery (physiology of taste, 95). The art of food and cooking is really one of the greatest works by a human being in history. The power of table, unbelievable different tastes, techniques of preparation, and all other aspects that concern about food and cooking should really considered as an art. John Barlow in his book â€Å"Everything but the squeal†, demonstrates the power of table and how a table can bring people around the table. Indeed, it is like a movie scene when he was sitting next to a family and he noticed that how they stare down at their table before they start eating, he says their elbows were raised and explains how the table was prepared and arranged, the way the forks and knives were next to dishes (Barlow, 145). In fact, these kinds of excitements are the result of foods and cooking’s art. In Gourmet’s diary of foodie, there is a connection between the traditional foods of gypsies and the art and skill of cooking. Manuel Valencia who is a chef and author wrote a book about the traditional gypsy foods. He explains what constitute gypsy foods in his books. In the video it is really interesting to see how they cook while they are dancing and how they manage the table and guests. It is the art of gypsies that can entertain their guests and serve them delicious foods by simple ingredients. They prepare nice dishes with the lowest costs and of course this would not be done only if you are a professional cook. Also I noticed that how they prepare Iberico Hams in Spain. It is said in the video that from the dehesa to the table will take 4 years. So what do they do during these years is all about preparing the most delicious ham in the world which obviously is so expensive. To conclude this, it is important to know that cooking and whatever is related to foods and cooking is one of the finest arts conceived by human and it should be considered as art in all aspects and themes of cooking, from preparing to eating.

Animals in Testing essays

Animals in Testing essays Its not a new thing. For many centuries scientists and testers in research have used animals of all kinds. Most of the animals are small ones like rodents - rats, mice, hamsters and gerbils. Some dogs, cats and a variety of goats, monkeys and rabbits have also been used. The animal rights issue is an emotional one - second only, perhaps, to the abortion debate. For decades the value of animal research has been grossly overrated. Although researchers claim that they depend on animal test data to achieve medical advances, we should demand other means of research and there should be laws assuring a minimum level of animal protection because testing on animals is cruel, inhumane, and often unnecessary. The American Medical Association has stated that it believes that research involving animals is essential to maintaining and improving the health of human beings. They point out that all advances in medical science in the 20th century, from antibiotics to organ transplants, has been achieved either directly or indirectly through the use of animals in laboratory experiments. Animal research is being used to find a cure for AIDS, cancer, heart disease, aging and congenital defects. The AMA claims that the result of these experiments has been the elimination or control of many infectious diseases. This has meant a longer, healthier, better life with much less pain and suffering for humans. Animal research is for the most part cruel and inhumane. Animal rights activists have gathered large amounts of information that has resulted in the closing down of many laboratories that violate anti-cruelty statutes. Almost daily we read about scientists and researchers who conduct animal experiments that do not consider pain and suffering. Laboratories are cited for filthy conditions, cages that are barely large enough to house animals and breeding conditions that are cruel. Animal research is often unnecessary. History has ...

Bskyb Marketing Plan

The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK. BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presen ted in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013) Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted. This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well benefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific marke t. The marketing plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers. On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting. The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005). For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix Strategy The strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky). Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning. So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_2 01213. pdf [23rd March, 2013] Bskyb Marketing Plan The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK. BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presen ted in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013) Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted. This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well benefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific marke t. The marketing plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers. On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting. The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005). For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix Strategy The strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky). Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning. So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_2 01213. pdf [23rd March, 2013]

The Swimming Pool Assignment Example | Topics and Well Written Essays - 500 words

The Swimming Pool - Assignment Example This discussion stresses that the management seems to be under trouble due to the change of staff, the situation could only be changed if the new employees and managers receive specific training on how Cedar resort is operated. Otherwise, new staff will arrive with fresh ideas and ways of management (DeCenzo, David and Stephen 49). It appears that cedar has managers   who were familiar   with the preferences   of the   trusted   customers, the new staff came   with new ways   of running the   resort that did not work for the members, they opted to leave.This paper discusses that the managers ought to have come up with a way of training the new staff in a manner that would suit the previous standards of the resort, by so doing, the quality of the services would not have deteriorated as it now. Human resource professional are supposed to make decisions that they can be accountable in case of any setbacks. Human Resource managers and other decision makers of the manageme nt who take part in the process of making decisions have in the past years progressively been alleged â€Å"personally liable† in the federal and state employment laws. In most cases, it is due to a decision that they made in the wrong manner.  The case studies   on the swimming pool and   cedar demonstrates   Ã‚  personal liability for general managers who take part in human resource decision making, and what these managers can do to reduce their experience to personal liability.